elf Power Grip Primer 24ml

e.l.f. Power Grip Primer 24ml – The Grip That Makes Makeup Last All Day

Lock your makeup in place like never before with the e.l.f. Power Grip Primer 24ml — a gel-based, hydrating primer that grips foundation and keeps it flawless for hours. Formulated with hyaluronic acid, this cult-favourite primer hydrates, smooths, and creates an unbeatable grip so your makeup stays put through anything the day throws at you.

Key Benefits

• Extreme Makeup Grip – Unique gel formula creates a powerful grip that locks foundation, concealer, and powder in place for all-day wear
• Hyaluronic Acid Infused – Attracts and retains moisture to keep skin plump, hydrated, and comfortable under makeup
• Smooths & Blurs – Fills in pores and fine lines for a smooth, even canvas that makes foundation apply more evenly
• Extends Makeup Wear – Significantly increases the longevity of your makeup — no fading, no creasing, no touch-ups needed
• Dewy, Skin-Like Finish – Gives skin a healthy, hydrated glow that shines through your makeup beautifully
• Vegan & Cruelty-Free – 100% vegan formula, never tested on animals
• Suitable for All Skin Types – Works especially well for dry and combination skin types

How to Use

1. Start with a clean, moisturized face
2. Apply a thin, even layer of Power Grip Primer across the entire face using fingertips
3. Blend gently until fully absorbed — skin will feel slightly tacky, which is normal and intentional
4. Wait 30–60 seconds for the primer to set before applying foundation
5. Apply your foundation or makeup as usual and feel the difference in grip and longevity

Pro Tip: Apply a thin layer — a little goes a long way. Too much product can cause pilling with certain foundations.

Why You'll Love It

The e.l.f. Power Grip Primer is the secret weapon behind every long-lasting makeup look. Its gel-based, hyaluronic acid formula doesn’t just prep your skin — it transforms how your makeup wears. From morning meetings to late-night events, your makeup stays flawless, fresh, and firmly in place. Once you try it, you’ll never skip primer again.