Rare Beauty Soft Pinch Liquid Blush - Long Lasting Blushes

A Little Goes a Long Way. A Lot Goes Everywhere.

The Rare Beauty Soft Pinch Liquid Blush is the cult-favourite formula that took the beauty world by storm. Created by Selena Gomez, this ultra-pigmented, weightless liquid blush blends effortlessly into skin for a natural, flushed-from-within look that lasts all day — no touch-ups needed.

Why You'll Love It

• Intensely Pigmented — One tiny drop delivers a buildable flush of colour; a little truly goes a long way
• Long-Lasting Formula — Stays vibrant and fresh for up to 8+ hours without fading or creasing
• Weightless, Skin-Like Finish — Melts seamlessly into skin for a natural, second-skin effect
• Buildable Coverage — Sheer and natural with one drop; bold and radiant with two
• Dewy & Matte Options — Available in both dewy and matte finishes to suit every preference
• Cruelty-Free & Vegan — 100% cruelty-free, never tested on animals
• Suitable for All Skin Tones — A wide shade range designed to complement every complexion

How to Apply

Dispense one small drop onto fingertips or a brush. Tap and blend onto the apples of the cheeks, blending upward toward the temples. Build as desired. Less is more — start small and layer for intensity.

Pro Tip

Apply before setting powder for a more blended finish, or on top of foundation for a more vivid pop of colour.

About the Brand

Rare Beauty by Selena Gomez is a beauty brand built on the belief that makeup should feel comfortable, not like a mask. With a mission rooted in self-acceptance and mental health awareness, Rare Beauty creates products that celebrate individuality and make beauty accessible to all.